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Software Application
Schema Generator

Generate valid SoftwareApplication JSON-LD structured data. Show app ratings, pricing, OS compatibility, and download links directly in Google search results.

✓
Google-approved format
⚡
Instant output
🔒
No data stored
∞
Unlimited use
App details Step 1 of 2
Basic information
Square icon, minimum 512×512px
Version & compatibility
Select all that apply
Pricing
Use 0 for free apps
Download / store links (optional)
Developer / publisher (optional)
Aggregate rating (optional: shows stars in search)
★ ★ ★ ★ ★
Click a star to set rating
Total number of ratings this app has received
Screenshots (optional image URLs)
Paste output into your app page <head>
JSON-LD Output · Ready to paste 

  







  
How to use

  

    
01
Enter app details
Fill in your app name, category, pricing, OS compatibility, and ratings above.

    
02
Generate the code
Click "Generate Schema" to produce valid JSON-LD markup instantly.

    
03
Paste in <head>
Copy and paste the output inside the <head> tag of your app's landing page.

    
04
Validate & publish
Test with Google's Rich Results Test, then publish your page.

  







  
What is SoftwareApplication Schema Markup?

  
SoftwareApplication schema is JSON-LD structured data that tells Google your page describes a software app including its name, category, pricing, operating system compatibility, download links, and user ratings. Google uses this to generate Software app rich results: cards in search that display the app name, star rating, price, and OS support directly on the results page.

  
For app landing pages and SaaS product pages, this schema can dramatically improve click-through rates by surfacing key information, especially the price and star rating, before a user even visits your page. A result showing "4.7★ · Free · iOS & Android" is far more compelling than a plain text listing.


  
What shows in a Google Software app rich result?

  
Google can display the app name, icon, star rating, review count, operating system, price, and a direct link. The aggregateRating and offers (pricing) blocks are the most impactful for visibility. Always include both if you have real review data and a defined price point.


  
Does it work for web apps and SaaS products?

  
Yes. SoftwareApplication schema isn't limited to mobile apps available in stores. It works equally well for web-based SaaS products, desktop applications, browser extensions, and command-line tools. Set the operatingSystem to "Web" for browser-based products.


  

    Who benefits most? Developers, SaaS companies, app publishers, and anyone with an app landing page. If you have a dedicated page for your software product, adding this schema is a quick, high-value win for search visibility.
  







  
How to Validate SoftwareApplication Schema

  
After generating your schema, always validate before publishing. Follow these 4 steps:

  

    

      
1

      
Generate your schema

      
Fill in your app details above, click Generate Schema, and copy the output.

    

    

      
2

      
Open Schema Markup Validator

      
Go to Schema Markup Validator and click the "Validate" tab.

    

    

      
3

      
Paste & run the test

      
Paste your JSON-LD and run the test. Google shows whether it's valid and eligible for software app rich results.

    

    

      
4

      
Fix errors & publish

      
Fix any errors, re-test, then paste into your app page's <head> and publish.

    

  







  
Common SoftwareApplication Schema Mistakes

  
These are the most frequent issues that prevent software app rich results from appearing:

  

    

      
❌ Missing applicationCategory

      
Google requires a valid applicationCategory for software rich results. Without it, your schema may pass basic validation but won't qualify for the enhanced app result card in search.

    

    

      
❌ Fabricated ratings

      
Only include an aggregateRating if you have genuine, visible user reviews on your page. Adding made-up ratings violates Google's structured data guidelines and can result in a manual penalty against your site.

    

    

      
❌ Price not matching page

      
The price in your schema must exactly match the price visible on the page. If your page says "Free" but your schema has a price of 9.99, Google will distrust the markup and may not show the rich result.

    

    

      
❌ Using on non-app pages

      
SoftwareApplication schema should only be used on pages primarily about a specific software product. Using it on blog posts about software, or on category/listing pages, violates Google's structured data policies.

    

    

      
❌ Outdated version info

      
If you include a softwareVersion, keep it in sync with your actual release. An outdated version number in schema doesn't directly penalise you, but it creates distrust and a poor user experience for technical searchers.

    

    

      
❌ Wrong operating system values

      
The operatingSystem field is a free-text string, but use clear, consistent values like "Windows", "macOS", "Android", "iOS", or "Web". Vague values like "All platforms" or "Cross-platform" reduce the usefulness of the schema to Google.

    

  







  
Frequently Asked Questions

  


    

      
      
No. SoftwareApplication schema only affects how your app's landing page appears in Google Search it has no influence on App Store or Google Play rankings, which are governed by entirely separate algorithms. Think of it as improving your web presence for people who discover your app via Google rather than via the app stores themselves.

    


    

      
      
Yes. Browser extensions are software applications and can use SoftwareApplication schema. Set the operatingSystem to the relevant browser (e.g. "Chrome", "Firefox") or "Web" and the applicationCategory to the most fitting type. Include a download URL pointing to the extension's store page.

    


    

      
      
For freemium apps, set the price to "0" to reflect the free tier this is the most common and accurate representation for apps with a free entry point. You can also include multiple offer objects in the offers array to represent different pricing tiers, though Google primarily uses the first offer for display purposes.

    


    

      
      
MobileApplication is a subtype of SoftwareApplication specifically for mobile apps (iOS and Android). Software Application covers everything: desktop apps, web apps, mobile apps, and command-line tools. For mobile-only apps you can use either, but SoftwareApplication is more flexible and equally well supported by Google. This tool generates SoftwareApplication to keep things universal.

    


    

      
      
Google needs to crawl and index your page after the schema is added, which typically takes a few days to a few weeks. To speed things up, submit your URL via Google Search Console under "URL Inspection → Request Indexing" immediately after publishing. Once indexed, rich results usually appear within a few days if the schema is valid.

    


  







  
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