15+ real-world examples ยท Ready to copy

Schema Markup
Examples

Browse real-world JSON-LD schema markup examples for every content type. Copy and paste directly into your website or customize using our free generators.

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15+ schema types
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FAQ Schema Example
FAQPage ยท For pages with question & answer sections
Most popular Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is schema markup?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Schema markup is structured data code added to your website to help search engines understand your content and display rich results."
      }
    },
    {
      "@type": "Question",
      "name": "Does schema markup improve SEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Schema markup helps Google display rich results which increases your click-through rate and overall search visibility."
      }
    }
  ]
}
</script>
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Article Schema Example
Article ยท For blog posts, news articles, and editorial content
Bloggers Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Add Schema Markup to Your Website",
  "description": "A complete guide to adding JSON-LD structured data to your website for better SEO.",
  "image": "https://schemify.in/images/schema-guide.jpg",
  "datePublished": "2026-01-15",
  "dateModified": "2026-05-01",
  "author": {
    "@type": "Person",
    "name": "John Doe",
    "url": "https://schemify.in/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Schemify",
    "logo": {
      "@type": "ImageObject",
      "url": "https://schemify.in/logo.png"
    }
  }
}
</script>
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Product Schema Example
Product ยท Show price, availability and ratings in Google
High CPM Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Sony WH-1000XM5 Wireless Headphones",
  "description": "Industry-leading noise canceling headphones with 30-hour battery life.",
  "image": "https://example.com/headphones.jpg",
  "brand": { "@type": "Brand", "name": "Sony" },
  "sku": "WH1000XM5B",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "INR",
    "price": "24990",
    "availability": "https://schema.org/InStock",
    "priceValidUntil": "2026-12-31"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "2341"
  }
}
</script>
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Local Business Schema Example
LocalBusiness ยท Appear in Google Maps & local search panels
Local SEO Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Cafรฉ Arabica",
  "image": "https://example.com/cafe.jpg",
  "telephone": "+91-98765-43210",
  "url": "https://cafearabica.in",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 MG Road",
    "addressLocality": "Bangalore",
    "addressRegion": "Karnataka",
    "postalCode": "560001",
    "addressCountry": "IN"
  },
  "openingHours": ["Mo-Fr 08:00-22:00", "Sa-Su 09:00-23:00"],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "328"
  }
}
</script>
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Recipe Schema Example
Recipe ยท Show in Google recipe carousel with ratings & cook time
Food bloggers Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Recipe",
  "name": "Classic Butter Chicken",
  "image": "https://example.com/butter-chicken.jpg",
  "author": { "@type": "Person", "name": "Chef Priya" },
  "datePublished": "2026-01-10",
  "description": "A rich and creamy butter chicken recipe ready in 45 minutes.",
  "prepTime": "PT15M",
  "cookTime": "PT30M",
  "totalTime": "PT45M",
  "recipeYield": "4 servings",
  "recipeCategory": "Main Course",
  "recipeCuisine": "Indian",
  "nutrition": { "@type": "NutritionInformation", "calories": "420 calories" },
  "recipeIngredient": ["500g chicken", "2 tbsp butter", "1 cup tomato puree", "1/2 cup cream"],
  "recipeInstructions": [
    { "@type": "HowToStep", "text": "Marinate chicken in yogurt and spices for 30 minutes." },
    { "@type": "HowToStep", "text": "Melt butter in a pan and cook the chicken until golden." },
    { "@type": "HowToStep", "text": "Add tomato puree and cream, simmer for 15 minutes." }
  ],
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "512" }
}
</script>
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Event Schema Example
Event ยท Rich event cards with dates, venue & ticket info
Event organisers Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "India Tech Summit 2026",
  "startDate": "2026-09-15T09:00:00+05:30",
  "endDate": "2026-09-17T18:00:00+05:30",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {
    "@type": "Place",
    "name": "Bangalore International Exhibition Centre",
    "address": { "@type": "PostalAddress", "addressLocality": "Bangalore", "addressCountry": "IN" }
  },
  "image": "https://example.com/tech-summit.jpg",
  "description": "India's largest technology conference with 200+ speakers and 10,000 attendees.",
  "organizer": { "@type": "Organization", "name": "TechIndia Events", "url": "https://techindia.com" },
  "offers": { "@type": "Offer", "price": "2999", "priceCurrency": "INR", "availability": "https://schema.org/InStock" }
}
</script>
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Review Schema Example
Review ยท Add star ratings to products and services in search
Affiliates Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": { "@type": "Product", "name": "Sony WH-1000XM5 Headphones" },
  "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
  "name": "Best noise-canceling headphones I've owned",
  "author": { "@type": "Person", "name": "Rahul Sharma" },
  "reviewBody": "These headphones deliver exceptional sound quality and the noise cancellation is unparalleled. Highly recommended for frequent travelers.",
  "datePublished": "2026-03-10",
  "publisher": { "@type": "Organization", "name": "TechReviews India" }
}
</script>
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Video Schema Example
VideoObject ยท Appear in Google video carousel and rich results
YouTubers Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "How to Add Schema Markup to WordPress in 5 Minutes",
  "description": "Step-by-step tutorial showing how to add JSON-LD schema markup to any WordPress site.",
  "thumbnailUrl": "https://img.youtube.com/vi/dQw4w9WgXcQ/maxresdefault.jpg",
  "uploadDate": "2026-02-20",
  "duration": "PT5M12S",
  "embedUrl": "https://www.youtube.com/embed/dQw4w9WgXcQ",
  "publisher": {
    "@type": "Organization",
    "name": "Schemify",
    "logo": { "@type": "ImageObject", "url": "https://schemify.in/logo.png" }
  }
}
</script>
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Organization Schema Example
Organization ยท Add your brand to Google knowledge panels
Brands Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Schemify",
  "url": "https://schemify.in",
  "logo": "https://schemify.in/logo.png",
  "description": "Free JSON-LD schema markup generators for any content type.",
  "email": "hello@schemify.in",
  "foundingDate": "2026",
  "sameAs": [
    "https://twitter.com/schemify",
    "https://linkedin.com/company/schemify"
  ]
}
</script>
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Person Schema Example
Person ยท Structured data for authors, founders and public figures
Authors Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "John Doe",
  "url": "https://schemify.in/about",
  "image": "https://schemify.in/john.jpg",
  "jobTitle": "Founder & Developer",
  "worksFor": { "@type": "Organization", "name": "Schemify" },
  "sameAs": [
    "https://twitter.com/johndoe",
    "https://linkedin.com/in/johndoe"
  ]
}
</script>
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Job Posting Schema Example
JobPosting ยท List jobs in Google Jobs for free
Google Jobs Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "JobPosting",
  "title": "Senior Frontend Developer",
  "description": "We are looking for a skilled Frontend Developer with React experience to join our growing team.",
  "datePosted": "2026-05-01",
  "validThrough": "2026-06-30",
  "employmentType": "FULL_TIME",
  "hiringOrganization": { "@type": "Organization", "name": "Schemify", "sameAs": "https://schemify.in" },
  "jobLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Bangalore", "addressCountry": "IN" } },
  "baseSalary": { "@type": "MonetaryAmount", "currency": "INR", "value": { "@type": "QuantitativeValue", "minValue": 1200000, "maxValue": 2000000, "unitText": "YEAR" } }
}
</script>
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Course Schema Example
Course ยท Show online courses in Google with provider details
Educators Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "Complete SEO Masterclass 2026",
  "description": "Master SEO from scratch. Learn keyword research, on-page SEO, link building, and schema markup.",
  "provider": { "@type": "Organization", "name": "Schemify Academy", "sameAs": "https://schemify.in" },
  "url": "https://schemify.in/courses/seo-masterclass",
  "image": "https://schemify.in/courses/seo-course.jpg",
  "offers": { "@type": "Offer", "price": "1999", "priceCurrency": "INR", "availability": "https://schema.org/InStock" },
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "1204" }
}
</script>
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Website Schema Example
WebSite ยท Add sitelinks search box to your Google listing
All sites Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Schemify",
  "url": "https://schemify.in",
  "description": "Free JSON-LD schema markup generators for any content type.",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://schemify.in/?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
</script>
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Breadcrumb Schema Example
BreadcrumbList ยท Show site path in Google search results
SEO pros Customize โ†’
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HowTo Schema Example
HowTo ยท Show step-by-step rich results in Google Search
Tutorials Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Add Schema Markup to Your Website",
  "description": "A step-by-step guide to adding JSON-LD schema markup to any website.",
  "totalTime": "PT10M",
  "step": [
    { "@type": "HowToStep", "position": 1, "name": "Choose your schema type", "text": "Select the schema type that matches your content from the Schemify generators page." },
    { "@type": "HowToStep", "position": 2, "name": "Fill in the form", "text": "Enter your content details into the generator form. No coding required." },
    { "@type": "HowToStep", "position": 3, "name": "Copy the JSON-LD output", "text": "Click Generate Schema, then copy the output using the Copy button." },
    { "@type": "HowToStep", "position": 4, "name": "Paste into your page head", "text": "Add the script block inside the head tag of your HTML page and publish." }
  ]
}
</script>
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Software Application Schema Example
SoftwareApplication ยท Show app ratings and OS info in Google
Developers Customize โ†’
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Schemify Schema Generator",
  "operatingSystem": "Web Browser",
  "applicationCategory": "DeveloperApplication",
  "url": "https://schemify.in",
  "description": "Free JSON-LD schema markup generators for any content type.",
  "offers": { "@type": "Offer", "price": "0", "priceCurrency": "INR" },
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "856" }
}
</script>