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Person Schema
Generator

Generate valid Person JSON-LD structured data. Help Google display your knowledge panel, author profile, and professional details in search results.

Google-approved format
Instant output
🔒
No data stored
Unlimited use
Person details Step 1 of 2
Basic information
Professional details
Format: YYYY-MM-DD
Social media profiles (optional but very helpful for knowledge panels)
Areas of expertise (optional)
Awards & honours (optional)
Paste output into your <head> tag
JSON-LD Output · Ready to paste

  

How to use

01

Enter your details

Fill in your name, job title, bio, social profiles, and expertise above.

02

Generate the code

Click "Generate Schema" to produce valid JSON-LD markup instantly.

03

Paste in <head>

Copy and paste the output inside the <head> tag of your about or homepage.

04

Validate & publish

Test with Google's Rich Results Test, then publish your page.

What is Person Schema Markup?

A person schema is JSON-LD structured data that tells Google who you are: your name, job title, employer, social profiles, areas of expertise, and more. Google uses this information to build and display a knowledge panel for your name in search results, the information box that appears when someone searches for you directly.

For authors, bloggers, consultants, entrepreneurs, and professionals, Person schema is one of the most powerful tools for personal brand SEO. It helps Google understand your identity across the web by connecting your website, social profiles, and publications into a single authoritative entity.

Who should use Person schema?

Anyone who wants to build a searchable personal brand online: bloggers, freelancers, consultants, speakers, academics, journalists, and public figures. It's especially valuable for content creators and authors, as it links your published articles to your identity and strengthens your authority signals in Google's eyes.

Why are social profile links important?

The sameAs property in the Person schema lets you list all your social media profiles and external pages (LinkedIn, Twitter, Wikipedia, etc.). Google uses these links to connect your website identity with your presence across the web, which is one of the strongest signals for triggering a knowledge panel.

Pro tip: Add a Wikipedia or Wikidata URL if one exists for you; this is the single strongest signal for Google to generate a knowledge panel. Social profiles on LinkedIn and Twitter are the next most impactful.

How to Validate Person Schema Markup

After generating your schema, always validate before publishing. Follow these 4 steps:

1
Generate your schema
Fill in your details above, click Generate Schema, and copy the output.
2
Open Schema Markup Validator
Go to Schema Markup Validator and click the "Validate" tab.
3
Paste & run the test
Paste your JSON-LD and run the test. Google shows whether your schema is valid and structured correctly.
4
Fix errors & publish
Fix any errors, re-test, then paste into your page's <head> tag and publish.

Common Person Schema Mistakes to Avoid

These are the most frequent issues with Person schema implementation:

❌ No sameAs profiles
Skipping social profile URLs is the biggest missed opportunity. The sameAs property is what connects your website identity to the wider web, essential for knowledge panel eligibility.
❌ Schema on wrong page
A person schema should be on your About page or homepage — pages that represent you as an individual. Don't add it to every blog post or product page.
❌ Mismatched name
Your name in the schema must match your name on your social profiles and other web mentions. Inconsistencies make it harder for Google to connect your entity across the web.
❌ Missing job title
The jobTitle field helps Google contextualise who you are. Without it, your knowledge panel may lack the professional context that makes it informative and trustworthy.
❌ Outdated information
Person schema should be kept up to date. Old job titles, former employers, or inactive social profiles send inconsistent signals and may reduce confidence in your entity data.
❌ No profile image
Including a clear, professional headshot URL makes your schema richer and increases the likelihood of Google showing your image in knowledge panel and author displays.

Frequently Asked Questions about Person Schema

Yes, the person schema is one of the key signals Google uses to generate knowledge panels for individuals. The most important fields are your name, sameAs social profiles (especially LinkedIn, Twitter, and Wikipedia if available), and a clear profile URL. Schema alone doesn't guarantee a panel, but it significantly improves your chances alongside other entity-building signals.
Add a person schema to your About page or homepage, whichever page best represents you as an individual. If you're a blogger, also consider adding a simplified person schema (as the author) to your article pages via your article schema's author field. Do not add full person schema to every page of your site.
Person schema supports your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, a key part of Google's quality assessment. By clearly identifying who you are and linking your credentials and profiles, you help Google understand your authority on the topics you write about, which can positively influence rankings for your content.
The sameAs property is an array of URLs that all refer to the same person: your LinkedIn, Twitter, GitHub, Wikipedia page, and other official profiles. Google uses these to connect your website entity to your presence across the web, strengthening your identity in the knowledge graph. Include as many authoritative profiles as possible.
Use Schema Markup Validator and paste your URL or the JSON-LD code directly. It will confirm if your schema is valid. You can also check Google Search Console after publishing to see if any structured data errors are detected on your pages.

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