Generate Schema Markup
in Seconds

Free JSON-LD structured data generators for every content type. Compatible with Google's structured data guidelines. Paste, publish, rank.

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JSON-LD
Google's Preferred Format
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Unlimited Use
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Popular Schema Generators

Pick a type to get started
❓
FAQ Schema Generator
Generate FAQPage JSON-LD schema markup for Google rich results. Show Q&A pairs directly in search.
🔥 Most popular→
📝
Article Schema Generator
Generate Article JSON-LD markup for blog posts and news articles. Add author, publisher, and date structured data.
Bloggers→
🏢
Local Business Schema Generator
Generate LocalBusiness JSON-LD markup. Appear in Google Maps, local search panels, and knowledge graphs.
High CPM→
🛍️
Product Schema Generator
Generate Product JSON-LD structured data. Display price, availability, and ratings in Google Shopping results.
E-commerce→
🍳
Recipe Schema Generator
Generate Recipe JSON-LD markup. Show cook time, calories, and ratings in Google's recipe carousel.
Food bloggers→
🎟️
Event Schema Generator
Generate Event JSON-LD structured data. Get listed in Google Events with date, venue, and ticket links.
Event organisers→
⭐
Review Schema Generator
Generate Review JSON-LD markup. Add star ratings for products, books, and movies in search results.
Affiliates→
🔗
Breadcrumb Schema Generator
Generate BreadcrumbList JSON-LD markup. Show site navigation path in Google results and improve crawlability.
SEO pros→
💼
Job Posting Schema Generator
Generate JobPosting JSON-LD markup. List your jobs in Google Jobs for free and reach more candidates.
Google Jobs→
🎬
Video Schema Generator
Generate VideoObject JSON-LD structured data. Appear in Google's video carousel and video rich results.
Creators→
📋
HowTo Schema Generator
Generate HowTo JSON-LD markup. Show step-by-step instructions as rich results directly in Google search.
Tutorials→
🏛️
Organization Schema Generator
Add your organization to Google knowledge panels and branded search results.
Brands→
👤
Person Schema Generator
Add structured data for authors, founders, and public figures.
Authors→
🎓
Course Schema Generator
Show your online courses in Google search with provider and rating details.
Educators →
💻
Software Application Schema
Show app ratings, price, and OS compatibility in Google search results.
Developers →
🌐
Website Schema Generator
Add sitelinks search box and website metadata for better Google visibility.
All sites →
🖥️
Webpage Schema Generator
Help Google understand your page type, author, and content dates.
All sites →
📄
Blogposting Schema Generator
Create SEO-friendly BlogPosting schema for articles, and blogs.
Publisher →
No tools match your search. Try "FAQ", "product", or "recipe".
Supported types: FAQPage Article BlogPosting Product LocalBusiness Recipe Event Review BreadcrumbList JobPosting VideoObject HowTo Organization Person Course SoftwareApp WebSite Webpage Blog Posting
Popular Guides

Learn Schema Markup

Step-by-step tutorials for adding structured data to your site

↔️
How to Add Schema Markup to Your Website
5 min read · Beginner
→ 📈
How Schema Markup Affects Google Rankings
4 min read · Beginner
→ ⚙️
Schema Markup on WordPress Without a Plugin
7 min read · Beginner
→ ⚠️
10 Common Schema Markup Mistakes
4 min read · Intermediate
→ ✅
How to Test and Validate Schema Markup
3 min read · Beginner
→ 🧩
Google Rich Results: Every Type Explained
10 min read · All levels
→
How it works

From zero to rich results in 4 steps

No coding required. Works with any website or CMS.

1

Choose a generator

Pick the schema type that matches your page: FAQ, Product, Article, and more.

2

Fill in the form

Enter your content details. No JSON knowledge or coding experience needed.

3

Copy the output

Get valid JSON-LD structured data instantly. Copy with one click.

4

Paste & go live

Add the code to your page's <head> tag and publish. Test with Google's Rich Results Tool.

Schema Markup Explained

What is Schema Markup and Why Does it Matter for SEO?

Schema markup is a form of structured data code you add to your website to help search engines like Google, Bing, and Yahoo understand the meaning and context of your content. Rather than just reading your text, search engines can use schema to identify specific information: the author of an article, the price of a product, the rating of a business, and the steps in a recipe.

This structured understanding allows search engines to display rich results and enhanced listings in search results that include extra visual elements like star ratings, prices, FAQs, cooking times, and more. Rich results typically occupy more space on the results page and attract significantly higher click-through rates than standard blue links.

What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is the format recommended by Google for implementing schema markup. Unlike older formats like Microdata or RDFa, JSON-LD is placed in a separate <script> tag in your page <head> meaning you never need to touch your visible page content. This makes it far easier to add and maintain. All Schemify generators produce clean JSON-LD output.

Which schema types should I use?

Every website benefits from a few core types: BreadcrumbList for site navigation, Article or BlogPosting for written content, and FAQPage for any page with questions and answers. E-commerce sites should add Product schema to every product page. Local businesses benefit enormously from LocalBusiness schema. Food bloggers should add Recipe schema to every recipe post.

🔍 Rich Results

Schema markup unlocks rich results in Google Search FAQ dropdowns, star ratings, recipe cards, and job listings shown before the user even clicks.

📈 Higher CTR

Rich results take up more space and include visual elements that attract attention. Pages with rich results consistently see higher click-through rates.

🤖 Better Crawling

Schema markup helps search engines understand your content more accurately, improving indexing and helping pages rank for the right queries.

⚡ Quick to Implement

With Schemify, generating valid JSON-LD takes under 2 minutes. Fill out the form, copy the code, and paste in your <head> tag. Done.

FAQ

Frequently Asked Questions

Everything you need to know about schema markup and Schemify

Schema markup is structured code added to your website that helps search engines understand your content. It follows the Schema.org vocabulary and is typically written in JSON-LD format. When implemented correctly, it can unlock rich results in Google Search like star ratings, FAQ dropdowns, recipe cards, and more.
Schema markup does not directly improve your position in search rankings, but it significantly improves your click-through rate (CTR) by enabling rich results and enhanced listings that take up more space and include visual elements. Higher CTR sends positive signals to Google and can indirectly help rankings over time.
JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format that lives in a separate <script> tag completely separate from your visible content. Google recommends it because it's easy to implement and maintain without changing your page's visible content. All Schemify generators produce JSON-LD output.
Yes. All schema generators on Schemify are 100% free with no account, signup, or payment required. You can use them as many times as you like for as many pages as you need.
Use Google's Rich Results Test at search.google.com/test/rich-results. Paste your URL or code, and Google will show whether your schema is valid and which rich results it qualifies for. You can also use Schema.org's validator at validator.schema.org.
Paste the JSON-LD code inside the <head> tag of your HTML page. For WordPress, use a plugin like Rank Math or a custom code plugin. For Shopify, use the theme code editor. The code must be on the specific page it describes.

Start Generating Schema Markup Free

No account needed. Pick a tool, fill the form, get valid JSON-LD in seconds.

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